ONLINE ADVERTISING ENTERTAINMENT
Most of these are interactive doo-dads that load in a pop-up
window when a user clicks on a link or banner ad. Some of these were built
both in a high-tech Shockwave version and a low-tech HTML version for
users without Shockwave. In addition, many of these communicate usage
statistics with a server-side component developed by RootLevel.
Note: At the time that most of these projects were developed, Macromedia Flash had not yet matured in its ability to handle the level of interactivity required by these projects. Today I generally develop projects like these using Flash instead of Shockwave, since it's available on a much greater portion of end-user's computers.